After viewing SarahPAC ad, Democrats, Republicans and Independents More Likely to vote for Palin
Posted on: July 25, 2010
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A new national study among 300 self-reported Democrats, Republicans and Independents revealed that after viewing a new ad featuring Sarah Palin and produced by SarahPAC, viewers were more likely to vote for Palin if she ran for president in 2012. The study was conducted during July 9-12 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of a new ad by SarahPAC, a political action committee, which was focused on mobilizing conservative women. Respondents were asked to rate Sarah Palin on a scale from 1-7 regarding likeability, believability and sincerity, with 1 representing “not at all strong in this attribute” and 7 representing “extremely strong in this attribute.” Among all parties likeability, believability and sincerity ratings increased after viewing the commercial. The most notable increase was her likeability and believability ratings among Independents, which increased from 3.7 to 4.4 and from 3.3 to 3.7 respectively. In addition, Republicans’ dramatically increased their support for Palin as a potential candidate in the 2012 presidential election from 56% to 65% after viewing the ad.
